meldCX Drives Vision Analytics for Indosat Marvelous Xperience Center with Cisco & Westcon-Comstor

Published on
July 24, 2023
No items found.

An excerpt of this article was taken from Indosat Ooredoo Hutchinson’s press release

Jakarta, July 18, 2023 – Indosat Ooredoo Hutchison (Indosat), in the spirit of Gotong Royong, an Indonesian endearing term meaning working together or team work, introduces the Indosat Marvelous Xperience (MX) Center. 

The Indosat MX Center displays the latest technology for the latest products, services and solutions from Indosat and its global strategic partners in delivering a world-class digital experience to the community, both for the retail and corporate segments. Indosat and its partners will build a future of infinite possibilities in empowering people and driving the growth of Indonesia's digital economy.

Indosat MX Center presents a lineup of exhibits developed in partnership with the world’s top leading technology companies such as Google, Meta, and Cisco.

Working with Cisco, meldCX put together a vision analytics solution that anonymously captures…

  • Visitors’ demographics information, such as age range, gender, and sentiment / mood when exploring the Indosat MX Center,
  • zone engagement, providing insights into how visitors interact within different areas,
  • and foot traffic,  to determine the popularity of specific zones at different times and among various visitor demographics.

The wealth of data analytics collected is then presented on a massive touchscreen, easily accessible through our intuitive and user-friendly Viana™ by meldCX dashboard (see image below).

Visitors can explore and make use of this valuable information to gain a deeper understanding of their experiences at the Indosat MX Center. 

Simultaneously, the management team can leverage these insights to optimize the center's layout and offerings to better cater to visitors' preferences and needs.

To register a visit or for more information about the Indosat MX Center, please visit

Latest from meldCX

meldCX's Vision Analytics Solution Showcased at TD Synnex Showroom in Munich, Germany

Mar 19, 2024
2 minutes
Featuring our Content at the Right Opportunity (COATRO) solution for digital signage. In partnership with Intel and Signagelive.

Get the latest meldCX news and insights right to your inbox!