In today’s fast-moving world, businesses need data driven intelligence to make decisions with confidence. That’s why meldCX and Australian Outdoor Media (AOM) have partnered to launch Collective Intelligence Co., a groundbreaking initiative that transforms AI, data, and vision analytics into digestible actionable insights.

By applying AI in two high-impact industries — retail and digital out-of-home (DOOH) advertising — Collective Intelligence Co. is helping businesses move beyond guesswork and into a future of smarter, faster, and more informed decision-making.

Stephen Borg, CEO & Co-founder of meldCX says,

“We’re not just providing data, we’re giving businesses the power to act on it in near real time. This is the key to making a true impact.

Our goal is to turn AI-driven insights into a real competitive advantage.”

Powering Two Key Industries: Retail and Smart Billboards

1. Retail: AI-Powered Vision Analytics for Smarter Stores

In the competitive retail landscape, success hinges on understanding your customers and what they like. Collective Intelligence Co. turns in-store cameras into AI-driven insight engines, helping retailers:

• Optimise store layouts based on customer movement patterns
• Improve staffing efficiency by identifying peak traffic times
• Boost conversions with product placement strategies and smart signage

By making sense of in-store activity, retailers can create seamless, personalised shopping experiences that keep customers engaged — and coming back and within the boundaries of ethical AI.

2. Smart Billboards (DOOH): Adaptive Advertising

Imagine if you could deliver outdoor advertising that responds to the audience. Collective Intelligence Co. powers AI-driven, smart billboards that:

• Adapt content dynamically based on anonymous audience demographics and traffic (vehicle) patterns in real-time
• Maximise engagement by showing the right ad at the right time
• For retail media networks, optimise rate cards by ensuring brands reach the most relevant audience 

“The power of AI in DOOH advertising is game-changing,” Carlos Reyna, AOM’s COO says.

“By merging OOH systems with data and technology, brands can move beyond traditional advertising and deliver hyper-targeted, high-impact campaigns.”

Privacy & Security: Built-in, Not Bolted On

Privacy and security are at the heart of Collective Intelligence Co., ensuring businesses can harness data ethically and compliantly.

meldCX have achieved the TRUSTe Privacy Certification, meeting globally recognised standards, including:

• EU General Data Protection Regulation (GDPR)
• ISO 27001
• U.S. Health Insurance Portability and Accountability Act (HIPAA)
• OECD Privacy Guidelines
• APEC Privacy Framework (Australia/New Zealand Standards)

This certification reinforces both meldCX and Collective Intelligence Co.’s commitment to responsible AI, enabling organisations to gain powerful insights without compromising trust.

Visit Collective Intelligence Co.’s website to find out more.