At meldCX®, we believe the future of advertising is intelligent, adaptive, and respectful of the people it engages with. 

That belief still rings true as we deliver new AI-powered digital signage screens at Manly Wharf Sydney, as well as several digital billboards across Australia, with our partners at Australian Outdoor Media (AOM).

With these latest deployments, meldCX’s footprint with AOM now spans 17 digital assets across NSW, VIC, and QLD — each one powered by Viana™, meldCX’s vision AI platform.

Why does this matter? 

Because smart billboards are no longer just digital screens. With meldCX Viana technology, they become living, data-driven touchpoints. 

Through Viana, each billboard can observe anonymous patterns in its environment — like dwell time, traffic flow, and engagement with the screen — and transform that data into intelligent insights advertisers can use to deliver targeted campaigns.

Privacy-First Innovation

Most importantly this innovation is first and foremost privacy by design. 

Viana does not collect or store any personal or identifiable information about individuals. All visual data is anonymised and de-identified in real-time — ensuring no personal identification or profiling is possible.

meldCX and its solutions, including Viana, have received the TrustARC Enterprise Certification, independently verified against global privacy standards like GDPR and APEC standards.

meldCX’s approach and technology balance innovation and ethical practices, creating measurable value for brands while safeguarding trust for audiences.

Creating Context-Aware Experiences

As meldCX’s EVP of Strategy & Development Joy Chua puts it:

"As consumers become increasingly vigilant about their privacy rights, these smart signage and billboards are giving brands the strategic opportunity to differentiate themselves by creating meaningful, context-aware experiences for their audiences in an ethical way."

It’s a clear sign of where the future is heading: advertising that isn’t just seen, but experienced. 

As more brands embrace intelligent, adaptive outdoor media, we’re proud to be powering this shift at scale, together with visionary partners like Australian Outdoor Media (AOM), Outdoor Advertising Collective, Big Screen Video, Design to Production, and more.