Written by Dave Haynes, previously published on sixteen-nine.net

There are times when I come across an unfamiliar company and it’s clear, really quickly, what they do and offer. But other times, not so much.

When digital signage industry veteran Raffi Vartian joined a company called meldCX a few months ago, my core response was, “OK, that’s great! Glad you’re sorted out. Ummm, who???”

Since that time, he’s walked me through what the Australian-based company, which is now growing its footprint in North America and elsewhere, was all about. If the company has an elevator pitch, it would be useful if the building that elevator’s in has a lot of floors. It gets complicated.

My simpleton explanation is that the company offers a platform as a service that makes it much easier and faster for software vendors, integrators and solutions providers to stick to what they’re good at. The customer worries about the user experience and key functions of an application, which can sit on top of a meldCX technology stack that has already got things like OS compatibility and scalability worked out.

So, when a client asks a vendor for a solution that could be very complicated, a lot of that complication has already been handled via the meldCX platform. So the job can be accelerated and the costs controlled.

I spoke with founder Stephen Borg, who splits his time between Australia and the U.S. He  walked me through the origins of the company, how it works with software vendors and integrators, and related an interesting and different take on using computer vision to keep facilities and devices sanitized in the midst of a pandemic.

For full transcript, please head over to sixteen-nine.net