Timing is Everything: Delivering content at the right opportunity

Published on
September 19, 2023
Thor Turrecha
EVP of Global SaaS
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Everywhere we look, we see ads. These can be annoying or rewarding, depending on current state.

Digital advertising is in our phones, computers, and outdoor screens, taking over our social media, as we shop, and even as we play. Technology has greatly transformed the way people view brands, and over time, their multiple ways of reaching customers has been part of how we consume content. 

We see businesses and brands thrive in this new world of innovative advertising. However, with the billions of content available online at any given second, there is the challenge of cutting through all the clutter.

How do you stand out then?

Imagine a shopper on the point of deciding between two brands, and then seeing content that captures their need perfectly. The brand that played in front of them will likely be one that they will buy.

This is the power of perfect timing – just a few seconds of attention in the exact critical moment can instantly lead to a decision to purchase.

But knowing what grabs their attention is not as simple as it looks. Some businesses spend years cultivating customer relationships, getting to know them and their preferences over time. The amount of time and money invested is huge, in order to get to the point of knowing what customers want even before they know it.

Perfect Timing: Right Data at the Right Time

Nowadays, technologies exist that allow you to get the same amount and quality of information about customers, but faster. The best solutions are the ones that can give meaningful insights out of truckloads of data at the right time. 

With the right data, you can understand who your customers are and what they like within a short amount of time, even as quickly as a few seconds.

If you know enough information about who is in front of the screen, you can tailor your content and make meaningful connections. By measuring their behaviors like viewing angle and eye gaze, you can even get data about how they interact with your content – whether they are attracted to it and how much they have paid attention.

You can pinpoint potential customers in those critical moments of decision, whether they're on foot or in a vehicle, and influence them right at the point of purchase.

Protecting Privacy While Boosting Experience

With the addition of video data in the mix, richer analytics is at your fingertips.

Vision analytics coupled with artificial intelligence can significantly boost bottom lines by letting you to understand customers without the need for collecting their personally identifiable information (PII). Ensuring their privacy is extremely important, and can be a challenge if the right content must be played based on their individual interests.

When done right, it is like having a personal shopping assistant for every customer.

Happy Customers, Bigger Profits

What happens when customers get what they need?

When ads and content are precisely what customers desire, it keeps them delighted and eager to return for more. Satisfied customers are the driving force behind increased revenue and powerful word-of-mouth referrals.

Beyond advertising, you can be able to gather priceless data from customer interactions, helping you refine your strategy and allocate resources where they'll have the most impact.

And while adopting AI may have upfront costs, the long-term benefits are clear  – it saves you money by targeting only those most likely to buy, ensuring a high return on investment.

The right content delivered at the right time can take your business to new heights – where content, technology, and data become effortless allies in creating unique experiences wherever your customer is.

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