Content Marketing is becoming more and more customer-centric – from personalised emails to localised content, even a responsive social media news feed. It has become a two-pronged approach of understanding an audience’s jobs, pain and gains, as well as providing them with relevant content to...

The buying process has evolved. Customers are becoming more empowered by information and connectivity. Online marketing is becoming more customer-centric, and along with it the need for personalisation and one-to-one marketing. With this trend increasing, how do businesses cater to buyer expectations? The digital market can...