In today’s world, we increasingly rely on touchscreen technology to perform day-to-day tasks of life - calling a colleague or friend, ordering food from self-service kiosks, ATM transactions and a myriad of other use of publicly installed interactive kiosks. A lot of service industries indeed...

Content Marketing is becoming more and more customer-centric – from personalised emails to localised content, even a responsive social media news feed. It has become a two-pronged approach of understanding an audience’s jobs, pain and gains, as well as providing them with relevant content to...

In 2018, industry research firm Gartner made an audacious prediction: that 85% of artificial intelligence (AI) projects won’t deliver. This means that amongst 20 artificial intelligence projects, three will succeed – leaving 17 falling short. According to Gartner, these projects are doomed due to bias...

The buying process has evolved. Customers are becoming more empowered by information and connectivity. Online marketing is becoming more customer-centric, and along with it the need for personalisation and one-to-one marketing. With this trend increasing, how do businesses cater to buyer expectations? The digital market can...

Previously published on meldCX helpdesk. As we are aware that many of our customers are using AOPEN devices, the below article contains instructions on how to safely clean your AOPEN device. Recommendations for cleaning your AOPEN devices, including disinfecting the surface of your AOPEN touch panels.  All AOPEN...