Revolutionise Your OOH Advertising with AI
Viana™ vision analytics by meldCX® allows you to deliver just that.
Understand your customers through advanced audience analytics. AI-powered cameras anonymously track human, vehicle, or object attributes, and their exposure time to the display.
Integrate audience data with your signage proof-of-play metrics to get consolidated, meaningful stories that tell how well each of your campaigns perform.
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Integrate audience data with your signage proof-of-play metrics to get consolidated, meaningful stories that tell how well each of your campaigns perform.
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Advertising
Vision analytics empower brands to target their ads with precision, identifying specific anonymous demographics, behaviours, and preferences of shoppers.
Display ads to consumers at their point of purchase, enhancing the probability of a sale, thus improving the ROI for advertisers.
Performance Metrics
Gain access to robust analytics and performance tracking tools that allow you to measure the effectiveness of advertising campaigns in near real-time.
Insights
Integrate first-party data from retail partner websites (e.g. Amazon) with on-site viewer data for 360° customer knowledge and more profitable omnichannel audiences.
GDPR-Compliant
Our AI model doesn’t capture any personal identifiable data and is trained on synthetic datasets, ensuring compliance with privacy frameworks such as GDPR and more.
Expand the reach of your legacy infrastructure by utilising existing digital assets for cost-effective analytics. Available integration with your existing signage CMS and third-party solution providers.
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